Hello and Welcome!


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My name's Lilly and I'm a professional looking to continue work in the digital marketing field. I started coding websites when I was about 10 years old, and it was a hobby of mine through college. It landed me a job in marketing and I've been hooked ever since. I specialise in digital marketing and website content and my record has only increases in sales. Please see more of my skills & experiences outlined below. Feel free to inquire about anything you read.

This website features color palettes inspired by my travels. This particular palette is called Zadar.
Experience
CTisus (Johns Hopkins University)
October 2018 - Present
Baltimore, MD		 Marketing and Communications Specialist
  • Current position. Stats not currently available.
Banyan Tree, LLC
July 2017 - September 2018
Annapolis, MD		 Marketing Supervisor
  • Banyan Tree is a lawn servicing company that uses direct marketing as its primary source of customer acquisition. My job includes not only acquiring customers but motivating, coaching, and constantly checking the quality of the marketing assistants.
  • My supervisees' conversion rate is about 12%, which is the highest of any current supervisor.
  • My own conversion rate is about 17%, which is the highest of any of our marketing employees.
Energy Conscious
January 2016 - April 2017
Rockville, MD		 Web Content Specialist
  • Energy Conscious is an eCommerce company that sells energy efficient construction products (insulation, air conditioners, etc.). My job responsibilities included maintaining and updating the website with product content, and monitoring our website's productivity and our ads' effectiveness.
  • Job responsibilities required daily use of Google Analytics and Adwords, website code, and Microsoft Office (particularly Excel).
  • Promoted twice within my 16-month employement.
  • Conducted one sale unique to me, which resulted in increased number of sales by 74% and revenue by 250%. *
  • SEO increased revenue by 65% and transactions by 50%. **
  • Maintained social media outlets and increased consumer participation by up to 40%. ***
* Results calculated against both recent sales as well as Monday sales (the sale was on a Monday)
** SEO increase calculated from one batch of SEO I performed.
*** Consumer participation is calculated using number of initial followers and number of followers when I left the company.

See my full marketing portfolio →
CTisus (Johns Hopkins University)
October 2018 - Present
Baltimore, MD
Marketing and Communications Specialist Banyan Tree, LLC
July 2017 - September 2018
Annapolis, MD
Marketing Supervisor Energy Conscious
January 2016 - April 2017
Rockville, MD
Web Content Specialist * Results calculated against both recent sales as well as Monday sales (the sale was on a Monday)
** SEO increase calculated from one batch of SEO I performed.
*** Consumer participation is calculated using number of initial followers and number of followers when I left the company.

See my full marketing portfolio →
Skills
Computer
  • Microsoft Suite (Word, Excel, PowerPoint, Outlook)
  • Adobe Creative Suite (Photoshop, Premiere Pro, Dreamweaver, Illustrator)
  • FileMaker Pro
  • Various web languages ((X)HTML, CSS, Java(script))
 Digital Marketing
  • Google Ads
  • Google Analytics
  • SEO
  • Social Media (Facebook, Twitter, Pinterest, Instagram, LinkedIn, TikTok)
 General
  • Exceptional writing skills (please see my "publications" section)
  • Deadline-oriented
  • Highly organised
  • Able to adapt to new applications quickly
Computer Digital Marketing General
Education
Professional Development Classes
Johns Hopkins Carey Business School
Courses Completed:

Bachelor of Arts, Art History
George Washington University, graduated May 2016
Art history is an interesting field that asks students to research artworks through artistic, cultural, and personal perspectives and then combine that learned knowledge into a written analysis, often accompanied by a verbal presentation. I can research, analyse, write and present information like it's second nature.

Bachelor of Arts, Art History
American University of Paris, visiting student
To augment my education in French art, I got to study abroad in Paris for the Spring 2015 semester. This was a once-in-a-lifetime experience that allowed me both personal and educational growth.
Awards & Publications
Awards:
Publications:
Contact Me
Considering I am not currently in the job market, I am limiting correspondance. Feel free to add me on LinkedIn or shoot me an email if there's anything you'd like to discuss. Cheers!
© Lilly Kauffman 2023