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C.V.

This is my curriculum vitae, so every job I've had is listed here. I have them divided by primary skill set.

Marketing

Marketing Supervisor
Banyan Tree, LLC, July 2017 - Present
Banyan Tree is a lawn servicing company that uses direct marketing as its primary source of customer acquisition. My job includes not only acquiring customers but motivating, coaching, and constantly checking the quality of the marketing assistants.

  • My supervisees' conversion rate is about 12%, which is the highest of any current supervisor.
  • My own conversion rate is about 17%, which is the highest of any of our marketing employees.

Web Content Specialist
Energy Conscious, January 2016 - April 2017
Energy Conscious is an eCommerce company that sells energy efficient construction products (insulation, air conditioners, etc.). My job responsibilities included maintaining and updating the website with product content, and monitoring our website's productivity and our ads' effectiveness.

  • Job responsibilities required daily use of Google Analytics and Adwords, website code, and Microsoft Office (particularly Excel).
  • Promoted twice within my 16-month employement.
  • Conducted one sale unique to me, which resulted in increased number of sales by 74% and revenue by 250%. *
  • SEO increased revenue by 65% and transactions by 50%. **
  • Maintained social media outlets and increased consumer participation by up to 40%. ***

* Results calculated against both recent sales as well as Monday sales (the sale was on a Monday)
** SEO increase calculated from one batch of SEO I performed.
*** Consumer participation is calculated using number of initial followers and number of followers when I left the company.

Education

Resource centre English school

Customer Service & Retail

White Apron Windsor Crate & Barrel
© Lilly Kauffman 2019